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Public Relations: Strategies and Tactics (11th Global Edition) – eBook

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

eBook details

  • Authors: Glen T. Cameron, Bryan H. Reber, Dennis L. Wilcox
  • File Size: 12 MB
  • Format: PDF
  • Publisher: Pearson; 11th edition (Global)
  • Publication Date: July 31, 2014
  • Language: English
  • ISBN-10: 1292056584
  • ISBN-13: 9781292056586

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards undergraduate students, and many colorful charts and pictures are used to enhance major concepts.

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NOTE: Only PDF of Public Relations: Strategies and Tactics 11th edition is included. No online codes are included with this purchase.

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