eBook details
- Authors: Sihem Taboubi Johanne Brunet, Francois Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier
- File Size: 15 MB
- Format: PDF
- Length: 420 pages
- Publisher: Cheneliere; 2nd Edition
- Publication Date: Jan. 1 2017
- ISBN-10: 2765072515
- ISBN-13: 9782765072515
Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing managers a global and strategic vision of their field.
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NOTE: The product only includes the ebook, Marketing Management, 2nd Edition in PDF. No access codes are included.
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