For courses in Managerial Economics.
eBook details
- Authors: James A. Brander, Jeffrey M. Perloff
- File Size: 21 MB
- Format: PDF
- Length: 704 pages
- Publisher: Pearson Education Ltd; 2nd edition
- Publication Date: January 16, 2016
- Language: English
- ISBN-10: 1292159146
- ISBN-13: 9781292159140
A Problem-based Approach that Uses Real-world Examples and Modern Theories
Managerial Economics and Strategy 2nd Global Edition (PDF) uses real-world examples and issues to illustrate how economic principles impact business decisions. Emphases on contract and agency theory, game theory, managerial behavioral economics, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The 2nd Edition (Global) has been fully updated and revised to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new examples, end-of-chapter questions, learning objectives, and spreadsheet exercises.
NOTE: This sale only includes the Global version of Managerial Economics and Strategy, 2nd edition on PDF. No online codes included.
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