eBook details
- Authors: Steven G. Hillestad, Eric N. Berkowitz
- File Size: 5 MB
- Format: PDF
- Length: 352 pages
- Publisher: Jones & Bartlett Learning; 5th edition
- Publication Date: November 2, 2018
- Language: English
- ASIN: B07JZH9N7X
- ISBN-10: 1284150402
- ISBN-13: 9781284150407
Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model–called the strategy/action match–from which you will learn how to determine exactly which tactics to employ in a variety of settings.
In this new 5th edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you are a college student interested in learning marketing strategy or a working executive seeking additional training in management, this ebook will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created.
Significantly revised, the 5th Edition features:
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