Health Care Market Strategy (5th Edition) – eBook

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eBook details

  • Authors: Steven G. Hillestad, Eric N. Berkowitz
  • File Size: 5 MB
  • Format: PDF
  • Length: 352 pages
  • Publisher: Jones & Bartlett Learning; 5th edition
  • Publication Date: November 2, 2018
  • Language: English
  • ASIN: B07JZH9N7X
  • ISBN-10: 1284150402
  • ISBN-13: 9781284150407

Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model–called the strategy/action match–from which you will learn how to determine exactly which tactics to employ in a variety of settings.

In this new 5th edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you are a college student interested in learning marketing strategy or a working executive seeking additional training in management, this ebook will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created.

Significantly revised, the 5th Edition features:


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