For undergraduate and graduate courses in marketing management.
eBook details
- Authors: Philip T. Kotler, Kevin Lane Keller
- File Size: 6 MB
- Format: PDF
- Length: 345 pages
- Publisher: Pearson; 6th edition
- Publication Date: January 28, 2015
- Language: English
- ASIN: B00XIH2FF0
- ISBN-10: 0133871312
- ISBN-13: 9780133871319
A Succinct Guide to 21st Century Marketing Management
Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.
The 6th Edition approaches the topic of marketing from a current standpoint, focusing its strategy and information on the realities of 21st century marketing. Companies, groups and individuals alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive downloadable etextbook.
NOTE: This purchase only includes Kotler’s Framework for Marketing Management 6th edition in PDF form. No online codes are included.
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