Design Thinking Integrating Innovation, Customer Experience, and Brand Value

$13.00

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Author: Thomas Lockwood
Publisher: Allworth Press
Genres: Marketing
ISBN-10: 1581156685
File Type: PDF / eBook / eTextbook
Language: English

Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.

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