Consumer Behaviour Buying Having and Being 7th Canadian Edition

$13.00

Item details

Category : eTextbooks, Education
Format  : PDF
Product Type : eBook
Language : English
ISBN : 978-0133958096

Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on the practitioner?s ability to know people. After all, if we don?t understand why people behave as they do, how can we identify their needs? If we can?t identify their needs, how can we satisfy those needs? To illustrate the potential of consumer research to inform marketing strategy, the text contains numerous examples of specific applications of consumer behaviour concepts by marketing practitioners, as well as examples of windows of opportunity where such concepts might be used..

This is a digital book in PDF format.
You can print these eBooks or read them on almost any device for your convenience.

This is eBook and not a hard copy
We will sent to you this eBook link to your email between 24 to 48 business hours
Digital item cannot be refunded. Any inquiry,directly email us.
It Will Be Sent To Email You Use For The Purchase Within 1 to 12 hours.

If you have any questions, please feel free to contact me via email.
Book format is PDF so it is compatible on almost any device.
EBOOK ONLY, NO ACCESS CARD.

Reviews

There are no reviews yet.

Be the first to review “Consumer Behaviour Buying Having and Being 7th Canadian Edition”

Your email address will not be published.